How to improve your e-commerce website shopping cart experience
If you are thinking of selling anything online — be it a product or a service — then you’re going to need an e-commerce website. For someone just getting started, e-commerce can seem scary: How do you build it, find or connect with people, and convince them to purchase something from you?
Investing in a well-designed, efficient and easy-to-use e-commerce website with an optimized shopping cart, and checkout flow is a great start. Your goal is to provide the best shopping experience to encourage repeat purchases and reduce the risk of losing potential revenue and customers.
Roughly, 7 in 10 people abandon their shopping cart. Think about that: Someone went through your website, figured out something they wanted to buy and then were stopped short for some reason.
Fortunately those reasons are well-known and not terribly difficult to fix. For starters, your checkout process might be too long or complex. People are busy and may not want to go through a lengthy checkout process.
Want to learn more about these important issues? This infographic below can help.