13 Reasons for Building an Online Presence
Marketing on the internet has slowly moved from being a choice to being a necessity in our always changing marketplace. Companies, whether large or small, can no longer afford to ignore the fact that online marketing is now a multi-billion-dollar business.
Like anything, there are exceptions to the rule and marketing on the Internet may not suit absolutely every business. However, claiming to be the exception is often a disguise for making excuses.
The sad reality is that some businesses fail to appreciate the revenue potential of Internet marketing. Also there are those who simply fear change, or put internet marketing in the “too hard” basket and hope that it will go away. Unfortunately for them, internet marketing is growing every day. There will soon come a time when business will lose customers, simply because they lack an internet presence. As we have seen over the past years, for many companies/businesses, that day has already arrived.
Here are 12 reasons why businesses with an online presence can give more to potential customers:
Technology To Compete – Small business usually lack the resources of their larger competitors. Now even a small business can gain access to the same technology as the giant corporations. They too can use auto-responders; accept online payments and even deliver products/services over the Internet.
Niche Markets Abound – The Internet has opened up all sorts of niche marketing opportunities that either never existed before, or was too expensive to tap into.
Lifting The Profile/Image – With a professionally designed web site, it’s now easy for a small business on the Internet to have the appearance and credibility usually reserved for larger corporations.
Low Cost – Compared to other media, the Internet enables businesses to advertise at considerably lower costs. It may not be a replacement for other forms of marketing, but the Internet is generally cheaper than advertising on television, radio, or in newspapers, magazines and even by direct mail.
Accessibility 24/7 – By automating a web site, a business can be open 24 hours a day, 7 days a week. No extra staff costs and no overtime rates to pay!