How much ownership do you have over your brand?
As a business leader, you are aware that your brand is very important to the way you interact with customers and prospects. Your domain name is the most important part of owning your brand.
Your domain as an asset
Your company domain name is like your company address online. Your domain name should always be viewed as a company asset; this means your team should maintain ownership and control of it. Ensure your domain name is registered to your name instead of your web designer or other third party.
But I don’t have a website as yet
You may not be ready to begin your website project, however if it is important to you that you own your name, register it now.
If you do not have a website as yet, it is still recommended to register your company domain name. This will protect you from having to purchase your branded domain name from individuals or companies who purchase and resell domains at ridiculous mark ups for profit. By securing your domain name for your company, business idea or personal brand you are protecting yourself from unnecessary expense in the long term.
I have a sub-domain on a popular blogging platform, isn’t that enough?
Are you serious? For the sake of credibility for your brand, forget about it. But there is more. Which of the two below are easier for you to remember?
It just makes sense. A company or a person who neglects to take time to purchase a unique domain name is one that is dismissed as “not serious” about business. Don’t be that company.
At Caribonix Web Services, we make it simple to search and register a domain name. You may contact us now for assistance or search for your ideal domain right today.